LOS ANGELES Blue Shield of California is launching a guerrilla-marketing push in four cities using outdoor booths, or “chat boxes,” that allow pedestrians to stick their heads in a hole and tell their tales of health insurance mismanagement.
The effort was crafted by Taxi in New York. [Source]
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"Stick-Your-Head-and-Tell-it Kind of Thing" is filed under Marketing. It was published in February 2007.
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